Marketing Outreach Help Center

Hey Omni User 👋,

Do you want to spice things up with some personalisation? 🙄

When adding or editing a script, you have two options to include custom variables:

• Using {{}}: You can use double curly braces ({{}}) to denote a custom variable within the script. For example, {{firstName}} would represent the custom variable for the lead's first name.
• Dropdown selection: You can choose a custom variable from the dropdown menu and add it directly to the script. The dropdown will provide you with a list of available custom variables that you have mapped out when uploading the leads.

By utilising either the {{}} notation or selecting custom variables from the dropdown, you can easily incorporate personalised information into your scripts for a more tailored communication experience.